£44,464 - £50,048 per annum
Salary: MS3 £44,464 - £50,048 per annum
Location: College Green or South Bristol Skills Academy with Travel to other sites and external events
City of Bristol College is seeking a talented individual to join our team as the Head of Marketing. We are looking for a dynamic and strategic marketing professional looking for an exciting opportunity.
You will be responsible for:
The post-holder is accountable to the Director of Marketing, Sales & Student Services and will work with the Director to develop and implement a comprehensive marketing strategy aligned with the college's overall goals and objectives, ensuring marketing initiatives support ambitious enrolment targets and the college's strategic vision.
The post-holder is required to utilise a range of well-developed marketing, communication skills and competencies to implement the college’s marketing strategy and corporate identity for all target markets.
The post-holder is accountable for the co-ordination, monitoring and reporting on the performance of student recruitment campaigns against college recruitment targets for all market segments (school leavers, adults, higher education, apprenticeships, commercial and employers) and will conduct market research to identify trends, competitive landscapes, and prospective student needs, using data and analytics to inform decision-making and adjust marketing strategies accordingly.
The post-holder will be responsible for the day-to-day running of the marketing department supported by the marketing manager, ensuring projects and campaigns are delivered collaboratively, to the highest standard and on target. The post holder will also be responsible for the college contact centre & customer service team, providing KPI data and insights to the director and making sure our customer communications are always of the highest standard.
Please see our Staff Benefits Booklet for more information.
At City of Bristol College, we have one goal: to help our students succeed. We offer the widest range of academic and vocational qualifications in the area, with more than 1,000 courses available from entry to degree level. We provide education and training to approximately 12,000 students each year. The College is made up of five centres across Bristol and each centre offers excellent, well-equipped, purpose-built facilities.
We are committed to promoting a diverse and inclusive community - a place where we can all be ourselves and succeed. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join us.
We are also committed to becoming a Trauma informed setting. We recognise that some of our students have experienced adversity and Trauma and that for some, these experiences may be an ongoing part of everyday life. With this awareness a Trauma Informed approach is embedded in how we work in all departments across the college and this is enhanced by regular staff training and support.