Marketing Data Analyst - 12m FTC

Where you’ll work:

At OVO, we understand that a one size fits all approach doesn’t work for everyone. That’s why we created the OVO Way of Flexibility.

All our roles are hub based (Bristol or London for this role), providing a dedicated space for collaboration, connection and teamwork. You’ll also have the flexibility to work from home.

Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

OVO’s Comms Automation team focuses on driving us towards being a leader in automated communication. This will ensure we never miss a moment to help, nurture or sell to a customer

The team uses the latest marketing technologies, coupled with agile processes and ever-increasing access to data, to drive world class customer communication strategies to help our members on the journey to lower carbon. 

This role in a nutshell:

Reporting to the Senior Data Strategist, the role of the Data Strategist is to ensure that we can leverage data to address current and future marketing and service challenges. This includes using customer and prospect data, online and offline data, current data to help drive the marketing strategies and a flexible approach to data we may need in the future. The role requires the individual to see the bigger picture across data content, data management, reporting/analytics and marketing systems and to be a passionate exponent of the power of data to drive marketing performance with a clear appreciation of modern Marketing strategies and ways of working. 

Your key outcomes will be:

• Work collaboratively with the Marketing Communications team and other Retail colleagues to deliver an agreed data strategy and commercial objectives.
• Liaise with various marketing and product stakeholders on campaign requirements  
• interrogating and understand their needs to be able to clearly identify the underlying data required to support them
• Monitor and review Marketing data health and quality status. Determine and agree with stakeholders the most appropriate metrics against which we will measure success
• Support delivery of reporting requirements building the appropriate dashboards and reports to monitor the performance of all our comms.
• Where connections to data do not exist, carry out the work required to extend our marketing data sets 
• At all times ensure that we are GDPR complaint

You’ll be a successful Marketing Data Analyst here at OVO if you have…

• Proficiency in using SQL - this is a must! Other languages such as Python and R would be beneficial
• Knowledge of marketing customer acquisition, cross sell and retention techniques.
• Understanding of marketing data management techniques
• Knowledge of marketing testing approaches
• Knowledge of data and system security principles
• Data governance excellence
• Detailed knowledge of GDPR legislation impact on marketing
• Agile methodologies for delivery
• Marketing database skills including data enhancement and quality improvement experience
• Segmentation and propensity modelling
• Applied statistics skills - statistical testing, regression, etc.
• Understanding of Marketing automation concepts
• Integration of digital data and tools e.g. Google Analytics

Let’s talk about what’s in it for you

We’ll pay you between £50,000 and £55,000 depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You’ll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal. 

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO…and there’s flex pay. It’s an extra 9% of your salary on top of your core pay to use as you like. You can take it as cash, add to your pension, or choose to spend it on a huge range of flex benefits.

Here’s a taster of what’s on offer: 

For starters, you’ll get 34 days of holiday (including bank holidays).