Senior Paid Social Lead

Our Media is a leading special-interest content business, based in the buzzing, creative city of Bristol. We're home to market-leading brands in craft, cycling, science and nature, homes and music.

We help our audiences pursue their passions through highly trusted, original content – in print, video and online. Our much-loved brands include BBC Science Focus, BBC Wildlife Magazine, Your Home, Gathered.how, BikeRadar and Cycling Plus.

We also have an award-winning content agency that works with major charities, brands and membership organisations to help them tell their stories and engage audiences better – in print, video, and online.

Position

The Senior Paid Social Lead is a performance focused role centring on the acquisition and retention of subscribers to Our Media consumer brands. Sitting within the Paid Social team within Our Media Studios, the centralised creative and operational hub for Our Media commercial activity, the Senior Paid Social Lead will have responsibility for the delivery, analysis and optimisation of all paid social activity that supports customer growth across our diverse portfolio of special interest titles.

This role requires a data-driven individual with a proven track record in managing successful paid social campaigns across various platforms, including Facebook, Instagram, Twitter, and emerging social channels. Your role will be pivotal in aligning our values with our social media strategies. With a customer centric mindset, you'll prioritise creating paid social media campaigns across various platforms that resonate with our audiences, ensuring their needs are at the forefront. You'll constantly explore new ideas and collaborate with colleagues across the business to innovate our paid social media efforts, always learning from experiments to drive creativity and effectiveness. Collaboration is key, as you'll work closely with the customer marketing team to ensure our campaigns contribute to broader marketing goals, fostering a culture of winning together. This role requires a deep understanding of social media platforms, advertising principles, audience targeting, and analytics.

Requirements

Essential

• Experience in either agency or in-house settings, with a deep understanding of various social media platforms, including Meta, Twitter, Pinterest, TikTok and others, as well as a proficiency in utilising advertising tools like Meta Business Manager and Twitter Ads.
• Familiarity with analytics tools and platforms, such as Google Analytics and Facebook Insights, and experience with data visualization and reporting tools, enabling you to effectively track and measure campaign performance, and provide insightful analysis.
• Strong verbal and written communication skills, you are adept at articulating ideas and conveying marketing strategies to internal teams and external stakeholders alike.
• You will excel in working with cross-company teams to craft compelling ad copy and visuals that drive engagement and conversions.
• Proficient at leveraging A/B testing and optimisation techniques to maximize effectiveness. Moreover, experienced in managing budgets effectively and optimising spending to achieve maximum ROI, with a strong understanding of conversion tracking mechanisms and attribution models.

Other information

We respect and value differences. We believe that when people from different backgrounds and with different perspectives work together, we can create the most value for our people, readers, customers, and society. If you are excited about this role but your experience doesn't align perfectly with everything listed in the job description, we encourage you to apply anyway, as you may still be a good fit for this or other roles.

We’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. We have established five internal D&I network groups to help our people feel supported and included, and to provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. If there is anything we can do to make our recruitment process more accessible for you.

Flexible and hybrid working

We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with 60% of the working week spent in the office.

Our people also benefit from a flexi time policy, and a flexi location policy which gives everyone the opportunity to work from another location for two weeks during the year.

We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.

Company benefits include

• Pension contribution matched to 5%
• Season ticket loan
• Hybrid working pattern, flexi start/finish time
• 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
• Option to buy/sell up to 5 days holiday a year
• Social committee, regular in-house learning events
• 4x life assurance

Our values

We strongly believe that work is not just about what we achieve, but how we achieve it. We want our people to thrive and develop, and we want to effect positive change in the world.

We have an ambitious and robust sustainability strategy, which includes a zero-to-waste, renewable-energy-fuelled office at Eagle House, the complete removal of single-use plastics from our supply chain, and a roadmap to be fully carbon neutral by 2030.

To put that spirit at the heart of our business, we recently co-created a set of values with input from everyone here. Our values are:

• Be kind
• Always curious
• Be the best we can be