Commercial Manager

Location: Bristol, Basingstoke, and Lincoln – you should be able to commute to one of these locations, with weekly travel to the others.

Salary: Up to £36k per annum + performance-related pay

About Us

At Active Nation, we are passionate about inspiring the nation to improve their health and well-being. As a cause-led charity and leisure operator, we work hard to provide exceptional fitness, leisure, and destination experiences that help people lead happier, healthier lives.

We are looking for a Commercial Manager to join our team—someone with a proven track record in driving income performance, membership growth, swim school sales, and destination revenue within the leisure industry. If you are a commercially driven leader who thrives on achieving targets and making a positive impact, this could be the role for you!

The Role

As Commercial Manager, you will be responsible for delivering strong commercial results across our venues. Your focus will include:

• Maximising all income streams, including membership sales, swim school enrolments, secondary spend, and group bookings.
• Driving membership growth and retention through innovative strategies and outstanding member experiences.
• Developing swim school programmes, increasing enrolments, and enhancing member satisfaction.
• Leading and developing teams to achieve ambitious commercial targets.
• Identifying opportunities for growth, increasing footfall, and enhancing profitability.
  Ensuring compliance with income codes, processes, and financial policies.

Key Responsibilities

• Develop and implement strategies to increase revenue across all key areas:           memberships, swim school sales, secondary income streams, and other activities.
  Manage budgets for all income streams, ensuring financial targets are achieved and reported accurately.
• Drive membership acquisition, retention, and satisfaction through targeted campaigns and effective leadership.
• Deliver growth in swim school enrolments and ensure high-quality program delivery.
  Monitor and analyse performance metrics to identify trends, opportunities, and areas for improvement.
• Collaborate with operational teams to align commercial objectives with overall venue performance.
• Recruit, mentor, and develop team members to achieve personal and business goals.

About You

To succeed in this role, you will have:

• A strong background in commercial management within the leisure, fitness, or destination sector.
• Experience managing complex income streams, including swim school operations and secondary income.
• Proven success in delivering growth in membership, swim school, and member retention.
• Exceptional leadership and communication skills, with the ability to motivate and inspire teams.
• A results-driven mindset, with a strong focus on achieving financial targets and delivering exceptional member experiences.
• Strong analytical skills and the ability to interpret data for strategic decision-making.
• A passion for the health, fitness, and well-being industry.

What We Offer

• Competitive salary and performance-based incentives.
• A dynamic, supportive, and forward-thinking work environment.
• Career development opportunities and ongoing training.
• Free access to all our facilities and employee well-being programmes, across the UK.
• The opportunity to work with a purpose-driven organisation making a positive impact.