We’re after a capable, driven, thoughtful, determined marketer – someone as happy to roll their sleeves up and ‘do’ as they are to shape strategy. You must be imaginative, commercial, and creative enough to do a lot with a little. You must be happy to help a company with huge potential and a much-loved brand establish new, more rigorous ways of working so that its potential can be realised. If you shy away from risk or wilt when confronted with things that don’t work perfectly, you need not apply. But if you relish an opportunity to be part of shaping our future, we’d love to hear from you.
Is this you?
This is a brilliant role for someone with the gumption, drive and initiative to really make the most of the opportunity, and to be a key part in the change process that is under way.
We’re reshaping the organisation to create multi-disciplinary, country-focused teams. Marketing will sit at the heart of each of team. This role will be part of our French and Italian team, and the right candidate might have French language (not essential) but also, and more importantly, passion for and understanding of these markets. We have grown, solidly and organically, over the last 18 years into an established and well respected company, and much-loved brand. Now we need our marketing, and the systems and processes that support it, to equip us for the next era. You won’t find slick systems and processes in place, which work seamlessly across the business. You will have an exciting opportunity to be instrumental in shaping how we develop in the future.
Key Capabilities
- Digital literacy – a good grounding in integrated digital marketing, including SEO, social media, direct marketing, display advertising and paid search, plus an understanding of the importance of analysis and reporting
- An appreciation of emerging technologies such as mobile internet usage
- Experience of managing and developing website content
- Language skills – French desirable but not essential
Key Behaviours and Attitudes
- Adaptability: confident with change, and a flexible approach to getting the job done
- A ‘can do’ attitude (plate‐spinning and problem solving, with an eye ever on the bigger picture)
- An inquisitiveness and hunger for learning more, for being stretched and challenged
- Willingness to work hard and beyond the remit when necessary
- A sense of humour – work has to be fun!
Salary
- An annual salary of £24,000 - £28,000 depending on experience
- 25 days holiday per year plus statutory or proclaimed holidays
First interviews will be held w/c February 13th 2012
Company Description
Sawday’s is moving into a new era. An award-winning, recognised leader in publishing and travel, supporting everything local, independent and Special, we have long been promoters of special people and their Special Places, largely through the medium of books. Now we must be far more than that: creators of content across many platforms and tirelessly imaginative marketers of our many Special Places around the world. We must be as successful and well respected online as we are in print. This requires new skills, new direction, a new business model, new energy and new thinking. A critical part of this involves thinking ‘digitally’ and putting marketing at the heart of all our activities.
